Beauty411

Purple Lab debuts new makeup line on HSN!

Purple Lab will launch an exclusive new line of double duty beauty products consisting of six new products which will debut on HSN with four prime-time shows starting tomorrow, Feb. 18th through February 20th and feature Purple Lab founder Karen Robinovitz.

The new Purple Lab products exclusive to HSN include:

• Huge Lips Skinny Hips ($22.00), a lip plumping gloss enriched with hoodia
• Lashionista Modelista ($26.50), a protein-packed mascara/felt tip liquid liner duo with lash conditioner
• Silk Sheets ($28.50), a luxe foundation
• Luvah ($22.50), a compact with lip stain and gloss
• Luxury Squared ($24.50), highlighter and concealer
• Cheek Implants ($24.00), cream blush complete with collagen

Purple Lab Introduces SWAC: Sealed With A Cure Lip Gloss

Double Duty Beauty Brand Purple Lab has partnered with the Triple Negative Breast Cancer Foundation to launch SWAC - “SEALED WITH A CURE,” a feel good lip gloss equipped with ingredients that boost beauty, health and confidence.

Purple Lab Creatrix Karen Robinovitz shares the inspiration for SWAC.  "I think it's important to feel pretty inside and out, especially when you're battling cancer of any kind.  Breast cancer is a disease that attacks part of what makes us women - so to go through it with the perfect pout is just another way to stand up to it and not let it defeat you."  Karen talks more about this project on a video located on her blog.

SWAC has been delivered to help increase awareness and funds for Triple Negative Breast Cancer research. A portion (20%) of the proceeds will go to the foundation. You can get more information about the Triple Negative Breast Cancer Foundation at www.tnbcfoundation.org.

Purple Lab's SWAC Lip Gloss retails at $18.50 and is available at www.b-glowing.com.

Beauty Bylines™ Interview: Meet Karen Robinovitz of PurpleLab!

Did you ever wonder what it would be like to create your own cosmetic line and build a brand?  This month, Beauty Bylines™  talks with uber-entrepreneur Purple Lab Creatrix Karen Robinovitz. Karen is a non-stop whirlwind of energy.  Read on for her story.

Beauty411:  Can you give us some insight into how Purple Lab and Huge Lips Skinny Hips was born? (I'll just toss my editorial objectivity out the window and tell you that you have the perfect lip gloss formula:  A lip-plumping lip gloss that doesn't burn, tastes and smells great, isn't sticky...love!)

 

KR:  Thank you! It wasn't planned and sometimes the best things happen without a road map to follow. I was with my husband, Todd, at a party and literally plowed my way through all of the carb-infested passed food! At fashion parties, I tend to be the only one who eats! After 20 minutes, I told him we had to go. I had ring around the waist - the red line that forms around your belly when you've eaten so much that your pants suddenly feel one size too small. He was disappointed, as we had just gotten there. I jokingly said "If my lip gloss would plump my lips and not my hips, I wouldn't be in this mess." And that was how the idea of Huge Lips Skinny Hips started.

He was the one who encouraged me to figure out how to manufacture it and get it out there. It took us two years to get where we are now - and literally every dime we ever had (and then some because I got to the point where I sold shoes along the way to pay for things!).

 

Sitting down the lab to formulate the product was one of the best experiences. As a former journalist who covered beauty, fashion, and style, I tried everything and I do mean everything. So there was no way I was going to make something unless it would replace what I already edited down to the best of the best in my makeup bag and medicine cabinet.

 

The gloss is formulated so that the plumper doesn't sting. It plumps with a Vitamin B derivative that naturally draws blood flow to the lips, not an irritant that hurts. The lemon peel oil and fruit extracts add a delicious flavor and cooling agent that tingles but lovingly.

 

And the meadowfoam is what keeps it all oh so moist. It binds all the moisture to the lip surface. I use the "No Panty Lines", which is clear, as a lip balm.