Evelyn Lauder, Senior Corporate Vice President of The Estee Lauder Companies and Founder and Chairman, The Breast Cancer Research Foundation, understands first hand the importance of the month of October and a simple pink ribbon. She co-created the Pink Ribbon with SELF Magazine in 1992 as a symbol of breast health and launched The Estee Lauder Companies' Breast Cancer Awareness Campaign. An incredible legacy. Evelyn Lauder recently answered questions regarding the Breast Cancer Awareness Campaign:
What are some of your plans for the 2009 Breast Cancer Awareness Campaign?
EL: Our 2009 theme is: World Pink. World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference. Because we believe that reaching out to every possible person is pivotal now more than ever, we can not do this alone. If we combine our voices, more lives can be saved and a cure can be found in the near future. This October, over 70 countries will participate in The Estee Lauder Companies' Breast Cancer Awareness Campaign.
In addition, 15 of the Estee Lauder Companies' brands will offer pink beauty products for sale in support of their contribution to The Breast Cancer Research Foundation (BCRF). These brands, along with other Estee Lauder Companie's brands, will also display information at their counters, and distribute Pink Ribbons and informational materials regarding breast health. By the end of 2009, over 85 million Pink Ribbons will have been distributed and The Estee Lauder Companes' will have raised more than $40 million for BCRF.
