The much anticipated cosmetic lines by celebrity makeup artists Jemma Kidd, Napoleon Perdis and Petra Strand are online now at Target.com, and are starting to roll out into stores. As I reported a few weeks ago (here), Target is looking to expand on the successful Sonia Kashuk beauty line.
The lines are distinct in name and appearance from their higher end counterparts. For example, Jemma Kidd's department store line is known as Jemma Kidd Makeup School; her Target line is called JK Jemma Kidd. Don't expect the differences to stop there. While the prices aren't that much lower than the higher end line, it will be interesting to see how the quality holds up. At $18 for an eyeshadow, I'm much more inclined to stick with eyeshadows like Bobbi Brown or MAC. The line also includes palettes ($36), lip glosses and lipsticks and mascara ($17), as well as complexion enhancers like Moisture Tint ($28) and eye-popping eyeliner shades ($18).
The Naopleon Peridis Set line features around 80 SKUs and to me, is the best of the three. This is the line I can see turning my usual $100 Target trip into a $200 trip. One of the products I'm anxious to try is the NP Set Liquid Veil Collection. It's a set of 4 highlighters with pomegranite extracts to add radiance to the skin. At $15, this set is a steal. This is already in my little red virtual shopping cart! This is a full line, including foundations, liquid and powder ($30) and a primer ($29); something that Napoleon Perdis is well known for in his higher end line.
Pixi, the line developed by Petra Strand, seems to focus heavily on palettes. Thirteen of them for eyes alone! The eye shadow palettes run $28; I'll be interested to see the quality of these shadows. There are brush sets and other products in the line, but of the three, this one appeals to me the least. One of the products that does stand out, are the Gel Liners.
Paula over at the Older Girl Beauty Blog has fabulous photos of all of the lines in her local Target store. For close-ups and to check out the displays, definitely head over there.
What do you think? Are you interested in trying these new lines? Let me know your thoughts!









