Beauty411

Beauty411 Weekend Digest for April 17-18, 2010

The weekend is here...time to kick back and catch up on some beauty news! Here's what caught my eye this week at Beauty411: 

• Saks Fifth Avenue has a Friends and Family Event coming up this week!  You can order online Tuesday, April 20th or shop in-store starting Thursday, April 22nd - Sunday, April 25th.  Print out the coupon below to save 20% (10% on beauty and fragrance).  See coupon for details and exclusions.

John Frieda launches new Root Awakening Hair Care products

I recently had the opportunity to be in New York for a launch event to introduce new products in the John Frieda Root Awakening Hair Care line.  The new products include three new formulas designed to restore strength, deliver natural looking style, with touchable hold.  You can now nourish and purify hair from roots to tips in 7 days...guaranteed.

GET THE LOOK: Ali Larter rocks the InStyle Hair Launch Party!

Celebrities came out last night to celebrate InStyle Hair, a new special issue on sale May 8, at a star-studded event hosted by John Frieda Root Awakening and Marchesa at the Hotel Gansevoort Penthouse in New York.   I know some of my beauty blogging friends were in attendance, as the event was getting rave reviews on Twitter!

Harry Josh, John Frieda International Creative Consultant, created a stunning red carpet look for Ali Larter  Explains Josh:  “The look I created for Ali emphasizes how naturally healthy and vibrant her hair is. I started by spritzing hair with Root Awakening Detangling Spray, then blow dried in sections using a natural bristle brush to maintain her hair’s own health and shine. I finished the look with a styling crème to add polish to her naturally sleek, full hair.”  This easy look is perfect for summer, don't you think?

 

John Frieda Hair Collection, including the Root Awakening line, is available at food, drug and mass retailers nationwide.