Illamasqua, the cult beauty brand from the U.K., is known for it's intense colors and dramatic look. Not for the shy, this is big-time bold makeup. When it first launched in the US back in October, I was curious about the line, but thought it might be a little too showy for me.
I recently had the opportunity to try Anja, a turquoise powder eye shadow ($24) and found that it was not too showy at all. I tried Anja as both an eye shadow (on the lid) and as an eye liner. This shade is a gorgeous pick for summer. I paired this with many different colors of eye shadow and found it to be very versatile; it also made a nice liner. The rich color glides on and I was impressed with the level of pigmentation in the formula.
Fervent, which is a metallic Pure Pigment powder ($24) is also really versatile. You can use a Pure Pigment as an eye shadow or a highlighter for eyes, cheeks or wherever you want intense sparkle payoff. Fervent reminds me of what we used to call "Fool's Gold". I love the container that this pigment comes in, too. Unlike the MAC pigment jars, which are open at the top, the Illamasqua container is sealed off, except for a peel-off protector, which helps to contain the product.
Illamasqua is available at Sephora, Sephora.com and Illamasqua.com. The Summer Collection, Body Electrics (pictured above), is out now.
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